The Zayed Higher Organization for Humanitarian Care and Special Needs is keen to participate in the activities of Liwa Date Festival the 13th in Al Dhafra district, which is held under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs. This participation comes among other distinctive participations by a number of national organizations within the context of the ZHO’s social partnerships and community responsibilities. ZHO’s media participation in such festivals reflects the role performance of its objectives and humanitarian mission, which performance is given a great attention by its senior management. The participation also comes within the strategy framework of ZHO to participate in various local community activities to inform about its role and services rendered to categories of “People of Determination”. In addition, it seeks to raise the awareness of the different segments of the society and to achieve its objectives, most notably the integration of the said categories into society. Moreover, ZHO is careful about widening its awareness initiatives in Al Dhafra district. Mr. Nafie Al Hammadi, Acting Director of Finance and Administration Affairs, emphasized that ZHO has its programmed plans to be present in many events, occasions and exhibitions. Further, it is the first government institution participates positively in national events. It gives the opportunity for the interested individuals from the category of “People of Determination” to contribute to such participations, and put their positive footprints, directing a message to everyone that they have managed to defy their coercive circumstances, and that they are able to give, and may even outperform their fellow members of society. Mr. Nafie Al Hammadi indicates that the return of ZHO’s permanent presence in various events, and the presentation of publications , media releases and awareness / guidance brochures is reflected in changing the behavior of public in dealing with individuals of “People of Determination” category. Recently, the public came familiar with this category through approaching and breaking the psychological barrier with its individuals. ZHO’s participation in such events, even gives the motivation for public to engage in the various and continuous voluntary programs of ZHO’s events and occasions throughout the year. Nafie Al Hammadi said that the Organization is annually present at the Liwa Date Festival in Liwa City. Actually, it succeeded in changing many of the ideas and information that have been established in many sectors of the local community about “People of Determination”. Such regular presence resulted in a positive behavior with public that is different from their previous one in interacting with the said category. He explained that ZHO senior management is keen to participate in more than one occasion and event in the context of its sincere efforts to reach the largest possible number of the community members and raise their awareness in this regard. Further, ZHO is printing a collection of awareness brochures, leaflets and media releases about the categories covered by ZHO care. ZHO also gives great attention to the studies and scientific researches/ topics related to specialized humanitarian care dedicated to “People of Determination” category. Al-Hammadi said: "The Zayed Higher Organization for Humanitarian Care and Special Needs is implementing several initiatives to serve the categories under its care and is not separated from the community. One of such initiatives is the National Integration Project, which comes as the most important initiative launched by ZHO since its establishment in 2004. Through this initiative, ZHO seeks to integrate the category of “People of Determination” in the community through the provision of education and rehabilitation services in all regions of the Emirate , in line with the best global practices, as well as the issuance of Abu Dhabi Disability Classification Manual. Al Hammadi reiterated that ZHO seeks to expand its centers throughout the Emirate of Abu Dhabi to reach all the cities and regions that need its services. This endeavor of ZHO falls within its policy to reach all areas and provide all the care and rehabilitation to the category of “People of Determination” with global standards and in accordance with the directives of the wise leadership in this regard. On the other hand, Aisha Al Ameri, a Team Leader participating in the festival, said: "ZHO's pavilion includes a presentation of the products of a variety of the professional/manual vocational training workshops in Abu Dhabi and Al Ain, including the products of Blacksmithing, Embroidery, sewing, jewelry, and antiquity workshops. She added that the Organization's pavilion displays some of the products of the Zayed Agricultural Center for Development and Rehabilitation, affiliated to ZHO, including organic vegetables products distinguished by the brand (private). Further, the pavilion displays a number of ZHO’s publications and media publications that document the activities and experiences of the category of “People of Determination”. The said publications include ZHO’s Annual Book, Thimar Al Kheir Magazine and Itlala Newspaper, in addition to a number of issues of the Corporate Excellence Bulletin, publications, brochures and pamphlets explaining the services provided to the category of “People of Determination” . Aisha Al Ameri confirmed that ZHO’s participation is an opportunity for visitors and participants to learn about the programs and services provided by ZHO’s care and rehabilitation centers, which are spread throughout the regions of Abu Dhabi, Al Ain and Al Dhafra. Furthermore, it informs public about its projects and programs dedicated to provide the best methods and programs of care for those categories. About the new activities adopted by ZHO, Aisha says: "We organize a daily competition throughout the days of the festival for the visitors of ZHO’s pavilion about the Organization and the services it provides and its affiliate centers of care and rehabilitation, especially in Al Dhafra region, and the most prominent members of its athletes who have achieved global championships. We conduct a daily draw and award valuable prizes to winners. We draw the attention to the fact that the aim of the competition is to introduce ZHO and its services to visitors and to raise their awareness about the issues raised by the category of “People of Determination”. It is worth mentioning that Zayed Higher Organization for Humanitarian Care and Special Needs was established in April 2004 by Late Sheikh Zayed bin Sultan Al Nahyan, under a decision of His Highness Sheikh Khalifa bin Zayed Al Nahyan, UAE President, during his tenure as the Crown Prince of Abu Dhabi. The Organization provides services to more than 2,000 disabled persons in its Abu Dhabi-based centers of care and rehabilitation, including 18 centers across Abu Dhabi city, five in Al Dhafra region at Zayed City, Ghayathi, Al Sila’a, Delma Island and Al Marfa city, in addition to two sport clubs in Abu Dhabi and Al Aain. ZHO provides a range of services in order to adapt and qualify this category to integrate into society. The said services include training/ educational services and vocational, therapeutic, rehabilitative and psychological care services, family guidance, educational and supportive sports activities. The Organization also provides its supportive services to “People of Determination” in the areas of education, rehabilitation and therapy by following the best international practices in the fields of care and rehabilitation, and by integrating them in the community, in addition to the optimal use of their human, financial and technical resources.